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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
LowMediumLowHigh
Timedifferent
45–90 min45-90 min20-45 min2-8 h
Participantsdifferent
3-102-5Based on research question2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasA3 Report, Action Plan, Root Cause AnalysisContent groups, Label set, IA hypothesesProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
SynthesisQualitativeRoot cause
LeanProblem solvingCoachingOperations
Information architectureNavigationStructure
Problem solvingRoot causeDecisionOperations
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