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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowHighMediumLow
Timedifferent
45–90 min1-6 Wochen2-4 h15-30 min
Participantsdifferent
3-104-104-102-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areas8D Report, Containment Plan, Root Cause Evidence, Corrective Action PlanJourney Map, Pain-point List, Opportunity BacklogRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeRoot cause
QualityProblem solvingRoot cause
JourneyServiceService design
Root causeIncidentLeanProblem solving
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