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Criterion
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
1-4 Wochen1-2 hMultiple workshops over several weeks1-2 h Setup, laufend
Participantsdifferent
1-63-82-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Experiment results, Decision log, Learning summaryNorth Star metric, Input metric tree, Measurement cadenceHooked loop, Trigger map, Reward design, Ethics checkAARRR funnel, Metric baseline, Experiment backlog
Tags1 shared
ExperimentsGrowthAnalyticsValidation
GrowthMetricsAlignmentRetention
GrowthBehaviorRetention
GrowthMetricsExperiments
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