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| Criterion |  Growth A/B Testing |  UX Research HEART Framework |  Business Strategy Ansoff Matrix |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 120 min initial, dann laufend | 45-90 min | 1-2 h Setup, laufend |
Participantsdifferent | 1-6 | 3-6 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | HEART-GSM Table, Dashboard | Ansoff Matrix, Growth Options, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | MetricsUX researchMeasurementSatisfaction | GrowthStrategyMarketPortfolio | GrowthMetricsExperiments |