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| Criterion |  Growth A/B Testing |  Business Strategy Ansoff Matrix |  Knowledge Modeling Shape-First Modeling |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Shape-First Modeling defines data quality through shapes before implementation or integration frays at the edges. The approach fits when validation and data contracts should be part of the design from the start. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | 1-4 Wochen | 45-90 min | Halber Tag pro Domain Slice | 45-60 min |
Participantsdifferent | 1-6 | 2-8 | 1-4 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes | SHACL or ShEx Shapes, Validation Reports, Data Contracts, Shape Documentation | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio | Knowledge graphValidationSemantic | AssumptionsRiskExperimentsValidation |