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| Criterion |  Growth A/B Testing |  Facilitation Alignment Mapping |  Growth Pirate Metrics AARRR |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-2 h | 1-2 h Setup, laufend | 90-180 min initial, dann laufend |
Participantsdifferent | 1-6 | 4-12 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Alignment Map, Open Issues, Decision Questions | AARRR funnel, Metric baseline, Experiment backlog | KPI Tree, Owner List |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AlignmentStakeholdersStrategyFacilitation | GrowthMetricsExperiments | MetricsStrategyAlignmentMeasurement |