Browse all methods

Build Measure Learn cycles turn risky assumptions into experiments that support persevere, pivot, or stop decisions.

Core question: Which riskiest assumption does the team test in the next cycle with minimal effort, and what measurable behavior confirms or contradicts it?

Wochen bis Monate je Lernzyklus

2-8

Turns a product idea into a market claim and tests demand with the smallest possible real-world setup before investing in a prototype.

Core question: Does the market do what we claim it will do, or does the behavior fail to appear before we invest a cent in building?

Stunden bis wenige Tage

1-4