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20 Categories · 12 Method forms
Favorites are stored locally in the browser and appear through the favorites filter in the catalog.
Turns funnel structure, user behavior, and experiments into a tangible result through defining the funnel, checking events, and deriving hypotheses.
Core question: At which steps do users lose conversion in each segment, and which hypothesis explains the drop?
Turns customer problem, solution idea, and evidence into a tangible result by formulating the value proposition, creating the landing page, and evaluating messaging and offer.
Core question: Does the formulated value proposition convert enough target-visitor traffic into leads to support the hypothesis?