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20 Categories · 12 Method forms
Favorites are stored locally in the browser and appear through the favorites filter in the catalog.
Turns funnel performance, user behavior, and experiments into a tangible result through defining the hypothesis, planning metrics and sample size, and interpreting results.
Core question: Does the variant deliver a statistically significant effect on the success metric without degrading the counter-metric?
Turns funnel structure, user behavior, and experiments into a tangible result through defining the funnel, checking events, and deriving hypotheses.
Core question: At which steps do users lose conversion in each segment, and which hypothesis explains the drop?