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| Criterion |  Product Discovery Working Backwards |  Product Strategy KPI Tree |  Product Strategy SMART Goals |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 90-180 min initial, dann laufend | 15-30 min | 30-60 min |
Participantsdifferent | 2-6 | 3-8 | 1-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | KPI Tree, Owner List | SMART Goal, Measurement Note, Deadline | Counter Metric List, Guardrail Definitions |
Tagsno overlap | VisionNarrativeAlignment | MetricsStrategyAlignmentMeasurement | GoalsPlanningMeasurementAlignment | MetricsMeasurementStrategyExperiments |