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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Stock and Flow Diagram method illustration showing its working structure
Systems Thinking
Stock and Flow Diagram
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations.A Stock and Flow Diagram shows how stocks, inflows, and outflows shape a system over time. It is especially suited when growth, delays, or capacity limits determine the dynamics.
Complexitydifferent
LowLowMediumHigh
Timedifferent
30–60 min per interview45–90 min1-3 h2-6 h
Participantsdifferent
1 participant per interview3-102-81-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasCausal Loop Diagram, Feedback Notes, Leverage PointsStock and Flow Model, Dynamics Notes, Simulation Hypotheses
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
FeedbackSystems thinkingCausalityDynamics
DynamicsSimulationFeedbackSystems thinking
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