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| Criterion |  UX Research Tree Testing |  Business Strategy Ansoff Matrix |  Business Strategy Porter Five Forces |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 Tage | 45-90 min | 1-3 h | 20-45 min |
Participantsdifferent | Based on research question | 2-8 | 2-8 | Based on research question |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Ansoff Matrix, Growth Options, Risk Notes | Five Forces Analysis, Competitive Risks, Strategic Options | Content groups, Label set, IA hypotheses |
Tagsno overlap | Information architectureNavigationFindability | GrowthStrategyMarketPortfolio | StrategyCompetitionMarket | Information architectureNavigationStructure |