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| Criterion |  Business Strategy Three Horizons |  Product Strategy SMART Goals |  Business Strategy Ansoff Matrix |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 15-30 min | 45-90 min | 90-180 min initial, dann laufend |
Participantsdifferent | 3-12 | 1-8 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | SMART Goal, Measurement Note, Deadline | Ansoff Matrix, Growth Options, Risk Notes | KPI Tree, Owner List |
Tagsno overlap | StrategyInnovationPortfolioForesight | GoalsPlanningMeasurementAlignment | GrowthStrategyMarketPortfolio | MetricsStrategyAlignmentMeasurement |