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| Criterion |  Business Strategy SWOT Analysis |  Growth Pirate Metrics AARRR |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30-60 min | 1-2 h Setup, laufend | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 3-12 | 2-8 | 3-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | AARRR funnel, Metric baseline, Experiment backlog | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyAnalysisMarketPositioning | GrowthMetricsExperiments | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |