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| Criterion |  Business Strategy Strategy Map |  Product Strategy Counter Metrics |  Product Strategy KPI Tree |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 2-4 h workshop plus review | 30-60 min | 90-180 min initial, dann laufend | 15-30 min |
Participantsdifferent | 4-10 | 2-6 | 3-8 | 1-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Counter Metric List, Guardrail Definitions | KPI Tree, Owner List | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | AlignmentExecutionGoalsCausality | MetricsMeasurementStrategyExperiments | MetricsStrategyAlignmentMeasurement | GoalsPlanningMeasurementAlignment |