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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
LowMediumLowLow
Timedifferent
1-5 Tage1-2 h Setup, laufend45-90 min30-60 min
Participantsdifferent
Nutzertraffic2-82-82-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteAARRR funnel, Metric baseline, Experiment backlogAnsoff Matrix, Growth Options, Risk NotesCounter Metric List, Guardrail Definitions
Tagsno overlap
ValidationExperimentsDemandGrowth
GrowthMetricsExperiments
GrowthStrategyMarketPortfolio
MetricsMeasurementStrategyExperiments
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