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Criterion
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
LowLowLowMedium
Timedifferent
15-30 min1-2 h30-60 min90-180 min initial, dann laufend
Participantsdifferent
1-82-82-63-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
SMART Goal, Measurement Note, DeadlineProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsCounter Metric List, Guardrail DefinitionsKPI Tree, Owner List
Tagsno overlap
GoalsPlanningMeasurementAlignment
VisionCanvasStrategyAlignment
MetricsMeasurementStrategyExperiments
MetricsStrategyAlignmentMeasurement
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