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Criterion
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Purposedifferent
When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
15-30 min1-2 h Setup, laufend1-2 h1-2 h Setup
Participantsdifferent
1-82-83-82-20
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
SMART Goal, Measurement Note, DeadlineAARRR funnel, Metric baseline, Experiment backlogNorth Star metric, Input metric tree, Measurement cadenceOKR set, Measurement plan, Review cadence
Tagsno overlap
GoalsPlanningMeasurementAlignment
GrowthMetricsExperiments
GrowthMetricsAlignmentRetention
GoalsAlignmentOutcomesMeasurement
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