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| Criterion |  Product Strategy SMART Goals |  Product Strategy Counter Metrics |  Growth Pirate Metrics AARRR |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 15-30 min | 30-60 min | 1-2 h Setup, laufend | 1-2 h Setup |
Participantsdifferent | 1-8 | 2-6 | 2-8 | 2-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Counter Metric List, Guardrail Definitions | AARRR funnel, Metric baseline, Experiment backlog | OKR set, Measurement plan, Review cadence |
Tagsno overlap | GoalsPlanningMeasurementAlignment | MetricsMeasurementStrategyExperiments | GrowthMetricsExperiments | GoalsAlignmentOutcomesMeasurement |