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| Criterion |  Product Strategy SMART Goals |  Product Strategy Counter Metrics |  Growth Pirate Metrics AARRR |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 15-30 min | 30-60 min | 1-2 h Setup, laufend | 90-180 min |
Participantsdifferent | 1-8 | 2-6 | 2-8 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Counter Metric List, Guardrail Definitions | AARRR funnel, Metric baseline, Experiment backlog | GQM Table, Metric Profiles |
Tagsno overlap | GoalsPlanningMeasurementAlignment | MetricsMeasurementStrategyExperiments | GrowthMetricsExperiments | MetricsMeasurementEngineeringAlignment |