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Criterion
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 h1-2 h Setup, laufend45-90 min1-2 Wochen
Participantsdifferent
2-82-82-81-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Five Forces Analysis, Competitive Risks, Strategic OptionsAARRR funnel, Metric baseline, Experiment backlogAnsoff Matrix, Growth Options, Risk NotesExperiment card, Result summary, Next bet
Tagsno overlap
StrategyCompetitionMarket
GrowthMetricsExperiments
GrowthStrategyMarketPortfolio
MarketingGrowthExperimentsLearning
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