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| Criterion |  Business Strategy Porter Five Forces |  Innovation Morphological Analysis |  Business Strategy Ansoff Matrix |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Five Forces Analysis, Competitive Risks, Strategic Options | Morphological Box, Concept Combinations, Idea Shortlist | Ansoff Matrix, Growth Options, Risk Notes | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | StrategyCompetitionMarket | IdeationInnovationCreativity | GrowthStrategyMarketPortfolio | BrainstormingIdeationCreativityReframingInnovation |