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| Criterion |  Business Strategy Porter Five Forces |  Innovation Morphological Analysis |  Business Strategy Ansoff Matrix |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Five Forces Analysis, Competitive Risks, Strategic Options | Morphological Box, Concept Combinations, Idea Shortlist | Ansoff Matrix, Growth Options, Risk Notes | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyCompetitionMarket | IdeationInnovationCreativity | GrowthStrategyMarketPortfolio | BrainstormingIdeationCreativityWorkshopDivergence |