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Criterion
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 h1-3 h30-60 min1-2 h Setup, laufend
Participantsdifferent
2-81-52-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Five Forces Analysis, Competitive Risks, Strategic OptionsFunnel report, Drop-off analysis, Optimization hypothesesCounter Metric List, Guardrail DefinitionsAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
StrategyCompetitionMarket
AnalyticsConversionGrowth
MetricsMeasurementStrategyExperiments
GrowthMetricsExperiments
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