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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-2 h Setup, laufend1-2 h90-180 min initial, dann laufend1-4 Wochen
Participantsdifferent
2-83-83-81-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogNorth Star metric, Input metric tree, Measurement cadenceKPI Tree, Owner ListExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthMetricsExperiments
GrowthMetricsAlignmentRetention
MetricsStrategyAlignmentMeasurement
ExperimentsGrowthAnalyticsValidation
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