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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
1-2 h Setup, laufend30-60 min90-180 min initial, dann laufend1-4 Wochen
Participantsdifferent
2-82-63-81-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogCounter Metric List, Guardrail DefinitionsKPI Tree, Owner ListExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthMetricsExperiments
MetricsMeasurementStrategyExperiments
MetricsStrategyAlignmentMeasurement
ExperimentsGrowthAnalyticsValidation
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