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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 h Setup, laufend45-90 min30-60 min30-60 min
Participantsdifferent
2-82-83-122-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogAnsoff Matrix, Growth Options, Risk NotesSWOT matrix, Strategic options, Action listCounter Metric List, Guardrail Definitions
Tagsno overlap
GrowthMetricsExperiments
GrowthStrategyMarketPortfolio
StrategyAnalysisMarketPositioning
MetricsMeasurementStrategyExperiments
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