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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-2 h Setup, laufend1-4 Wochen30-60 min45-90 min
Participantsdifferent
2-81-62-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogExperiment results, Decision log, Learning summaryCounter Metric List, Guardrail DefinitionsAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
GrowthMetricsExperiments
ExperimentsGrowthAnalyticsValidation
MetricsMeasurementStrategyExperiments
GrowthStrategyMarketPortfolio
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