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| Criterion |  Product Strategy OKRs |  Growth North Star Metric |  Product Strategy SMART Goals |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-2 h Setup | 1-2 h | 15-30 min | 30-60 min |
Participantsdifferent | 2-20 | 3-8 | 1-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | OKR set, Measurement plan, Review cadence | North Star metric, Input metric tree, Measurement cadence | SMART Goal, Measurement Note, Deadline | Counter Metric List, Guardrail Definitions |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | GrowthMetricsAlignmentRetention | GoalsPlanningMeasurementAlignment | MetricsMeasurementStrategyExperiments |