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Criterion
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h Setup30-60 min1-2 h Setup, laufend90-180 min initial, dann laufend
Participantsdifferent
2-202-62-83-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
OKR set, Measurement plan, Review cadenceCounter Metric List, Guardrail DefinitionsAARRR funnel, Metric baseline, Experiment backlogKPI Tree, Owner List
Tagsno overlap
GoalsAlignmentOutcomesMeasurement
MetricsMeasurementStrategyExperiments
GrowthMetricsExperiments
MetricsStrategyAlignmentMeasurement
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