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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration for TRIZ
Innovation
TRIZ
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
HighMediumHighLow
Timedifferent
Mehrere Wochen1-2 Tage1-4 h20-45 min
Participantsdifferent
2-6 researchers plus sampleBased on research question2-8Based on research question
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesFindability Metrics, Path Analysis, Revised IAContradiction Statement, Inventive Principles, Solution ConceptsContent groups, Label set, IA hypotheses
Tagsno overlap
OutcomesInnovationResearchQuantitative
Information architectureNavigationFindability
InnovationProblem solvingContradictionsCreativity
Information architectureNavigationStructure
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