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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Paper illustration for TRIZ
Innovation
TRIZ
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.
Complexitydifferent
HighLowHighMedium
Timedifferent
Mehrere Wochen30-60 min1-4 h60-120 min
Participantsdifferent
2-6 researchers plus sample2-102-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesSCAMPER Idea List, Concept Shortlist, Variation NotesContradiction Statement, Inventive Principles, Solution ConceptsContradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas
Tags1 shared
OutcomesInnovationResearchQuantitative
BrainstormingIdeationCreativityReframingInnovation
InnovationProblem solvingContradictionsCreativity
ContradictionsInnovationProblem solving
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