View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Option Framing |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | Mehrere Wochen | 45-120 min | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 3-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | OptionsDecision framingStrategyComparison | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |