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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy OKRs |  Product Strategy KPI Tree |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | Mehrere Wochen | 1-2 h Setup | 90-180 min initial, dann laufend | 15-30 min |
Participantsdifferent | 2-6 researchers plus sample | 2-20 | 3-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | OKR set, Measurement plan, Review cadence | KPI Tree, Owner List | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | OutcomesInnovationResearchQuantitative | GoalsAlignmentOutcomesMeasurement | MetricsStrategyAlignmentMeasurement | GoalsPlanningMeasurementAlignment |