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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy Impact Mapping |  Product Strategy Counter Metrics |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | 30-60 min | 90-180 min initial, dann laufend |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 2-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Counter Metric List, Guardrail Definitions | KPI Tree, Owner List |
Tagsno overlap | OutcomesInnovationResearchQuantitative | OutcomesStrategyBehaviorPlanning | MetricsMeasurementStrategyExperiments | MetricsStrategyAlignmentMeasurement |