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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Framing Workshop |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | Mehrere Wochen | 60-120 min | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 4-10 | 3-8 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Frame, Decision Question, Criteria List, Evidence Plan | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Decision framingAlignmentCriteriaOptions | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |