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Criterion
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
LowLowHighLow
Timedifferent
15-45 min20-45 minMehrere Wochen30-60 min
Participantsdifferent
1-10Based on research question2-6 researchers plus sample2-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Mind Map, Topic Clusters, Open QuestionsContent groups, Label set, IA hypothesesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesSCAMPER Idea List, Concept Shortlist, Variation Notes
Tagsno overlap
BrainstormingIdeasMappingStructureFacilitation
Information architectureNavigationStructure
OutcomesInnovationResearchQuantitative
BrainstormingIdeationCreativityReframingInnovation
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