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Criterion
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
MediumLowLowLow
Timedifferent
90-180 min initial, dann laufend20–45 min30-60 min15-30 min
Participantsdifferent
3-8Small cross-functional group2-61-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
KPI Tree, Owner ListRisk list, Mitigation plan, Assumption logCounter Metric List, Guardrail DefinitionsSMART Goal, Measurement Note, Deadline
Tagsno overlap
MetricsStrategyAlignmentMeasurement
RiskDecisionFailurePlanning
MetricsMeasurementStrategyExperiments
GoalsPlanningMeasurementAlignment
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