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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
HighLowMediumLow
Timedifferent
1-5 Tage45-90 min90-180 min initial, dann laufend30-60 min
Participantsdifferent
4-122-83-82-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanAnsoff Matrix, Growth Options, Risk NotesKPI Tree, Owner ListCounter Metric List, Guardrail Definitions
Tagsno overlap
ChangeSystems thinkingCapability
GrowthStrategyMarketPortfolio
MetricsStrategyAlignmentMeasurement
MetricsMeasurementStrategyExperiments
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