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| Criterion |  Product Strategy Impact Mapping |  Business Strategy Ansoff Matrix |  Product Strategy SMART Goals |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 45-90 min | 45-90 min | 15-30 min | 30-60 min |
Participantsdifferent | 3-8 | 2-8 | 1-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Ansoff Matrix, Growth Options, Risk Notes | SMART Goal, Measurement Note, Deadline | Counter Metric List, Guardrail Definitions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | GrowthStrategyMarketPortfolio | GoalsPlanningMeasurementAlignment | MetricsMeasurementStrategyExperiments |