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| Criterion |  Product Strategy Impact Mapping |  Business Strategy Ansoff Matrix |  Product Strategy Counter Metrics |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 45-90 min | 45-90 min | 30-60 min | 1-2 h Setup, laufend |
Participantsdifferent | 3-8 | 2-8 | 2-6 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Ansoff Matrix, Growth Options, Risk Notes | Counter Metric List, Guardrail Definitions | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | GrowthStrategyMarketPortfolio | MetricsMeasurementStrategyExperiments | GrowthMetricsExperiments |