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| Criterion |  Growth Growth Experiment |  Product Strategy KPI Tree |  Growth Pirate Metrics AARRR |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 Wochen | 90-180 min initial, dann laufend | 1-2 h Setup, laufend | 30-60 min |
Participantsdifferent | 1-6 | 3-8 | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | KPI Tree, Owner List | AARRR funnel, Metric baseline, Experiment backlog | Counter Metric List, Guardrail Definitions |
Tagsno overlap | MarketingGrowthExperimentsLearning | MetricsStrategyAlignmentMeasurement | GrowthMetricsExperiments | MetricsMeasurementStrategyExperiments |