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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min1-3 h45-90 min2-4 h
Participantsdifferent
1-82-82-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftFive Forces Analysis, Competitive Risks, Strategic OptionsAnsoff Matrix, Growth Options, Risk NotesStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
MarketingPositioningCommunication
StrategyCompetitionMarket
GrowthStrategyMarketPortfolio
StrategyPositioningInnovationValue
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