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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min120 min initial, dann laufend30-60 min90-180 min initial, dann laufend
Participantsdifferent
1-83-62-63-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftHEART-GSM Table, DashboardCounter Metric List, Guardrail DefinitionsKPI Tree, Owner List
Tagsno overlap
MarketingPositioningCommunication
MetricsUX researchMeasurementSatisfaction
MetricsMeasurementStrategyExperiments
MetricsStrategyAlignmentMeasurement
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