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| Criterion |  Business Strategy GAP Analysis |  Growth Pirate Metrics AARRR |  Product Strategy SMART Goals |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-2 h Setup, laufend | 15-30 min | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 1-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | SMART Goal, Measurement Note, Deadline | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyAnalysisPlanning | GrowthMetricsExperiments | GoalsPlanningMeasurementAlignment | MetricsMeasurementStrategyExperiments |