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| Criterion |  Growth Funnel Analysis |  Business Strategy Porter Five Forces |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 1-5 | 2-8 | 3-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Five Forces Analysis, Competitive Risks, Strategic Options | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | AnalyticsConversionGrowth | StrategyCompetitionMarket | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |