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| Criterion |  Growth Funnel Analysis |  Product Strategy KPI Tree |  Product Strategy SMART Goals |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 90-180 min initial, dann laufend | 15-30 min | 30-60 min |
Participantsdifferent | 1-5 | 3-8 | 1-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | KPI Tree, Owner List | SMART Goal, Measurement Note, Deadline | Counter Metric List, Guardrail Definitions |
Tagsno overlap | AnalyticsConversionGrowth | MetricsStrategyAlignmentMeasurement | GoalsPlanningMeasurementAlignment | MetricsMeasurementStrategyExperiments |