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| Criterion |  Growth Flywheel |  Product Strategy KPI Tree |  Product Strategy SMART Goals |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 60-120 min | 90-180 min initial, dann laufend | 15-30 min | 30-60 min |
Participantsdifferent | 3-8 | 3-8 | 1-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | KPI Tree, Owner List | SMART Goal, Measurement Note, Deadline | Counter Metric List, Guardrail Definitions |
Tagsno overlap | GrowthRetentionConversion | MetricsStrategyAlignmentMeasurement | GoalsPlanningMeasurementAlignment | MetricsMeasurementStrategyExperiments |