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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowHighLow
Timedifferent
30–60 min20-45 min1-6 Wochen45–90 min
Participantsdifferent
4-8Based on research question4-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsContent groups, Label set, IA hypotheses8D Report, Containment Plan, Root Cause Evidence, Corrective Action PlanTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
Information architectureNavigationStructure
QualityProblem solvingRoot cause
SynthesisQualitativeRoot cause
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