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Criterion
A paper-based illustration representing Domain Storytelling with its core stages and visible working result.
Knowledge Modeling
Domain Storytelling
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Domain Storytelling translates domain knowledge into a shared narrative of actors, objects, and workflows. It is especially useful when language, rules, and process understanding must be tightly connected.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
LowMediumLowLow
Timedifferent
1-2 h1-2 h Setup, laufend30-60 min45-90 min
Participantsdifferent
2-82-82-62-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Domain Story, Glossary Notes, Process NarrativeAARRR funnel, Metric baseline, Experiment backlogCounter Metric List, Guardrail DefinitionsAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
KnowledgeDomain-Driven DesignProcess
GrowthMetricsExperiments
MetricsMeasurementStrategyExperiments
GrowthStrategyMarketPortfolio
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